Aspirational taglines focus on an audience’s deeply cherished needs and wishes, promising personal fulfillment or the successful attainment of a desired goal or outcome. This category became popular in the 1970s when advertisers began to tap into the emotionally satisfying connection that people make with the brands they trust. Lying at the heart of the aspirational tagline is the customer experience and the psychic need for self-actualization.
| The road will never be the same. |
Acura |
| Think different. |
Apple Computer |
| Never follow. |
Audi |
| Sheer driving pleasure. |
BMW |
| Have it your way. |
Burger King |
| Break through. |
Cadillac |
| Got milk? |
CA Milk Processor Board |
| M’m! M’m! Good! |
Campbell’s Soup |
| I’d walk a mile for a camel. |
Camel |
| Please don’t squeeze the Charmin. |
Charmin |
| Get your own box. |
Cheez-It |
| See the USA in your Chevrolet. |
Chevrolet |
| Inspiration comes standard. |
Chrysler |
| Will you be ready? |
Cialis |
| Live richly. |
Citi |
| Does she or doesn’t she? |
Clairol |
| The antidote for civilization. |
ClubMed |
| The pause that refreshes. |
Coca-Cola |
| Love it for life. |
Dannon Yogurt |
| Restoring the joy of motion. |
DePuy Orthopedics |
| The power of all of us. |
eBay |
| See your way forward. |
Epiphany |
| Play. Laugh. Grow. |
Fisher-Price. |
| Imagination at work. |
General Electric |
| It’s a great time to be alive. |
Guidant |
| Invent. |
Hewlett Packard |
| The power of dreams. |
Honda |
| Don’t dream it. Drive it. |
Jaguar |
| Thrive. |
Kaiser Permanente |
| Start aging smart. |
Kellogg’s Smart Start |
| Share moments. Share life. |
Kodak |
| What happens here, stays here. |
Las Vegas |
| Betcha can’t eat just one. |
Lay’s |
| When banks compete, you win. |
LendingTree |
There are some things that money can’t buy.
For everything else there’s MasterCard. |
MasterCard |
| I’m lovin’ it. |
McDonalds |
| Where do you want to go today? |
Microsoft |
| It’s Miller time! |
Miller Beer |
| Wake up and drive. |
Mitsubishi Motors |
| Just do it. |
Nike |
| Changes everything. |
OneTouch |
| No rules. Just right. |
Outback Steakhouse |
| The fun develops instantly. |
Polaroid |
| Something to smile about. |
Quaker Oatmeal |
| Experience success. |
Salesforce.com |
| Raise your hand if you’re sure. |
Sure |
| Expect more. Pay less. |
Target |
| Choose freedom. |
Toshiba |
| Get the feeling. |
Toyota |
| Imagine it. Done. |
Unisys |
| It’s everywhere you want to be. |
VISA |
| For life. |
Volvo |
| Believe. |
Yahoo! Personals |
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