TaglineGuru It's your brand on the line. (sm)

Cited in The Orange County Register, Campaign Catchphrase, November 4, 2016.
Quoted in The Star-Ledger (NJ.com), Welcome to New Jersey's Best, Worst, and Weirdest Town Slogans, January 22, 2015.
Quoted in The Boston Globe, Forget the Brand: Sell Boston, December 13, 2013.
Interviewed by The Forecaster (Portland, Maine), Life's Good Here,' But How Good is Portland's New Tagline, June 25, 2013.
Interviewed by Lewiston-Auburn Sun Journal (Maine), Branding L-A: What Slogan Would You Choose?, March 17, 2013.
Cited in CBS Moneywatch, Don't Make Brand Promises You Can't Keep, November 5, 2012.
Cited in The Dallas Morning News, Dallas Launches New Branding Campaign in Bid to Boost Tourism, October 25, 2012.
Featured in Small Business Marketing Kit for Dummies, 3rd Edition, Conveying Your Position and Brand Through Taglines, 2012, pp. 99-101.
Quoted in American Express OPEN Forum®, How to Create the Perfect Tagline for Your Business, December 23, 2011.
Cited in USA Today, 'Don't Pass Gas': Putting Catchy City Slogans on the Map, September 16, 2011.
Quoted in Rawlins Daily Times (Rawlins, WY), What's in a Name? Saratoga Recognized for Fishy Slogan, March 2, 2011.
Interviewed by MSNBC.com, These City Slogans Are a Mouthful...of Something, February 25, 2011.
Quoted in Tacoma News Tribune, Orting's Slogan: 'Small Town, Big View,' October 14, 2010.
Quoted in Brandweek, Welcome to Brandville. You Might Be Sorry You Came, July 11, 2010.
Quoted in St. Paul Pioneer Press, Calling All Creative, Clever Slogans for St. Paul, July 10, 2010.
Cited in U.S. Army Bands News, 257th Revives Tradition, July 1, 2010.
Interviewed by The HiredPens, An Interview with Tagline Guru Eric Swartz, May 1, 2010.
Interviewed by The Telegraph (Macon, GA), City Slogans Range from Stale to Striking, April 18, 2010.
Interviewed by California Business Minute, CaEO (California Executive Officer) Corner, Selling the Sizzle, Not the Steak, March, 2010. (pdf download)
Interviewed by American Way Magazine, Identity Crisis, February 15, 2010.
Quoted in Brandweek, Is Your Brand 'the Best'? Maybe It Shouldn't Be?, September 22, 2009.
Quoted on MSN.com, Business on Main, Tag Yourself, September 21, 2009.
Quoted in Lawn & Landscape Magazine, Past Due (Cover Story), May, 2009.
Interviewed by FoxNews.com, What's in a Name? Re-Branding Madness Consumes Washington, May 18, 2009.
Quoted in Arizona Republic, Downtown Phoenix Donning a New Label to Lure Locals, Tourists, March 2, 2009.
Quoted in Naples Daily News, Let's Help Bonita Springs Come Up With Its New Slogan, January 10, 2009.
Greater Marathon Chamber of Commerce Newsletter, A Man of Few Words, November 2008.
(pdf download)
Interviewed by The Goodman Center, A Few Well-Chosen Words, October 2008.
(pdf download)
Interviewed by The Annenberg School for Communication, University of Pennsylvania,
Graduate Alumni Spotlight, September 2008.
Quoted in the Los Angeles Times, Defining Your Company's Brand, June 30, 2008.
Quoted in the Press-Enterprise (Riverside, CA), Selling a City with a Slogan, June 21, 2008.
Cited in Branding Visual Identity Elements - Issues & Perspectives, Ifcai University Press,
Hyderabad, India, 2008.
Quoted in Investor's Business Daily, Powerlines: When Words Matter Most, May 23, 2008.
Cited in Arizona Republic, The Five Best Movie Taglines, April 4, 2008.
Cited in Pittsburgh Triubune-Review, Got Memes? August 26, 2007.
Quoted in BusinessWeek.com, Finding your Dream Domain Name, August 13, 2007.
Quoted in Syracuse Post-Standard, If It Sticks in Your Memory, It's Doing Its Job, July 29, 2007.
Quoted in Anchorage Daily News, No More Big Wild Splat? March 16, 2007.
Quoted in BusinessWeek, Creating a Slogan from Scratch, September 20, 2006.
Quoted in Corridor Inc., Leader of the Pack (Cover Story), September 2006.
Interviewed in Baltimore SmartCEO Magazine, Wooing the Crowds, August, 2006, pp.18-23.
Cited on BrandChannel.com, Las Vegas Cashes In, July 10, 2006.
Quoted in Star Tribune (Minneapolis-St. Paul), Rochester Aims for Upbeat and Sassy with Its New Logo, June 22, 2006.
Quoted in Baltimore CityPaper, Buying In On It, June 12, 2006.
Quoted in Texas Yes! (Texas Department of Agriculture), Branding Your Community, June, 2006.
Quoted in New York Post, Every City Wants a Ditty; Not All of Them Are Pretty, June 8, 2006.
Quoted in Dallas Morning News, Coining a Phrase to Turn a Buck, May 21, 2006.
Cited in USA Today, Gas Prices Got You Down? Take These Steps, May 1, 2006.
Article by Eric Swartz in IN Magazine (published by the National Association of Mutual Insurance Companies), My Bologna Has a First Name: An Advertising Jingle is Priceless, 2nd Quarter, 2006.
Cited in A Bibliography of Literary Theory, Criticism and Philology, 11th Online Edition (2006) by by José Ángel García Landa, University of Zaragoza, Spain.
Note: link unavailable
Quoted in Press-Enterprise (Riverside, CA), Ad Pitches Hot Spots, February 23, 2006.
Quoted in Xposure Business Magazine, Vol. 2, Issue 1, Time for a Tulsa Tagline, January/February 2006. (Available only in print)
Quoted in Pittsburgh Post-Gazette, Morning File: Sloganeering, January 6, 2006.
Quoted in upcoming book: Attention! For Nonprofits: A Step-by-Step Guide to Creating, Targeting, and Delivering Your Organization’s Message by Barbara Lewis. Publication date: 2006.
Quoted in Stockton Record, Making a Name, December 18, 2005.
Quoted in Central Valley Business Times, Survey: Lodi Has One of Nation's Best Slogans,
September 21, 2005.
Cited in The Library Connection, Vol. 25, No. 8, August 2005,
Selecting a Slogan to Promote Your Library
Interviewed in BusinessWeek.com, Slogans That Are the Real Thing, August 4, 2005.
Quoted in BusinessWeek.com, "New Spins on Old-Fashioned Virtues," January 27, 2005.
Quoted in BusinessWeek.com, "Firing Up a Hotter Brand," November 6, 2003.
Quoted in BusinessWeek.com, "An Outfit That Rolls Off the Tongue," July 10, 2003.