The Russian River Valley Winegrowers Association (RRVWA) is a non-profit marketing and educational organization whose purpose is to nourish the region’s agricultural diversity while preserving its environmental resources and maintaining its authentic farming heritage. It fosters cooperation among winemakers, grape growers, restauranteurs, artisan food producers, inns, and resorts. The region produces in excess of 500,000 gallons of wine with about 7,000 planted acres. The logo created for the RRVWA incorporates four visible symbols of the region: its grapes, vineyards, trees, and eponymous river.