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What are the stories behind Baltimore’s nicknames, from Charm City to The Greatest City in America?
Quoted in The Baltimore Sun, December 6, 2019.
Welcome to New Jersey's Best, Worst, and Weirdest Town Slogans
Quoted in The Star-Ledger (NJ.com), January 22, 2015.
Forget the Brand: Sell Boston
Quoted in The Boston Globe, December 13, 2013.
'Life's Good Here,' But How Good is Portland's New Tagline
Interviewed by The Forecaster (Portland, Maine), June 25, 2013.
Branding L-A: What Slogan Would You Choose?
Interviewed by Lewiston-Auburn Sun Journal (Maine), March 17, 2013.
Dallas Launches New Branding Campaign in Bid to Boost Tourism
Cited in The Dallas Morning News, October 25, 2012.
'Don't Pass Gas': Putting Catchy City Slogans on the Map
Cited in USA Today, September 16, 2011.
What's in a Name? Saratoga Recognized for Fishy Slogan
Quoted in Rawlins Daily Times (Rawlins, WY), March 2, 2011.
These City Slogans Are a Mouthful...of Something
Interviewed by MSNBC.com, February 25, 2011.
Orting's Slogan: 'Small Town, Big View,'
Quoted in Tacoma News Tribune, October 14, 2010.
Welcome to Brandville. You Might Be Sorry You Came
Quoted in Brandweek, July 11, 2010.
Calling All Creative, Clever Slogans for St. Paul
Quoted in St. Paul Pioneer Press, July 10, 2010.
City Slogans Range from Stale to Striking
Interviewed by The Telegraph (Macon, GA), April 18, 2010.
Selling the Sizzle, Not the Steak
Interviewed by California Business Minute, CaEO (California Executive Officer) Corner,
March, 2010.
Identity Crisis
Interviewed by American Way Magazine, February 15, 2010.
Downtown Phoenix Donning a New label to Lure Locals, Tourists
Quoted in Arizona Republic, March 2, 2009.
Let's Help Bonita Springs Come Up With Its New Slogan
Quoted in Naples Daily News, January 10, 2009.
A Man of Few Words
Greater Marathon Chamber of Commerce Newsletter, November 2008 (pdf download).
A Few Well-Chosen Words
Interviewed by The Goodman Center, October 2008 (pdf download).
Graduate Alumni Spotlight
Interviewed by The Annenberg School for Communication, University of Pennsylvania,
September 2008.
Selling a City with a Slogan
Quoted in the Press-Enterprise (Riverside, CA), June 21, 2008.
No More Big Wild Splat?
Quoted in Anchorage Daily News, March 16, 2007.
Creating a Slogan from Scratch
Quoted in BusinessWeek, September 20, 2006.
Leader of the Pack (Cover Story)
Quoted in Corridor Inc., September 2006.
Wooing the Crowds
Interviewed in Baltimore SmartCEO Magazine, August, 2006, pp.18-23.
(pdf download)
Las Vegas Cashes In
Cited on BrandChannel.com, July 10, 2006.
Rochester Aims for Upbeat and Sassy with Its New Logo
Quoted in Star Tribune (Minneapolis-St. Paul), June 22, 2006.
Buying In On It
Quoted in Baltimore CityPaper, June 12, 2006.
Branding Your Community
Quoted in Texas Yes! (Texas Department of Agriculture), June, 2006.
Every City Wants a Ditty; Not All of Them Are Pretty
Quoted in New York Post, June 8, 2006.
Coining a Phrase to Turn a Buck
Quoted in Dallas Morning News, May 21, 2006.
Gas Prices Got You Down? Take These Steps
Cited in USA Today, May 1, 2006.
Ad Pitches Hot Spots
Quoted in Press-Enterprise (Riverside, CA), February 23, 2006.
“Turned On,” Tuned In
Cited in Atlantic City Weekly, January 26, 2006.
Morning File: Sloganeering
Quoted in Pittsburgh Post-Gazette, January 6, 2006.
Making a Name
Quoted in Stockton Record, December 18, 2005.
In Battle for Tourists, Image Is Everything
Quoted in Columbia News Service, November 15, 2005.
Survey: Lodi Has One of Nation's Best Slogans
Quoted in Central Valley Business Times, September 21, 2005.
Slogans That Are the Real Thing
Interviewed in BusinessWeek.com, August 4, 2005.

Interviewed on Radio WINA – 1070 AM
Charlottesville, VA, September 26, 2005. Click to listen below:

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