Bad taglines are typically vague, awkward, pretentious, inane, underwhelming, confusing, complicated, negative, or ambiguous – and often communicate an unintended message. They are also occasionally guilty of using trendy clichés and meaningless business jargon. They tend to devalue a brand. If you come across some bad taglines, please send them along to: Eric@TaglineGuru.com.
Here are some examples:
| The strength to be there. |
AIG |
| Excellence through total quality. |
Ames Rubber |
| Distilled in hell. |
Bacardi Spice |
| No more late fees. The start of more. |
Blockbuster |
| We get you there. |
Delta Airlines |
| Denny’s. A good place to sit and eat. |
Denny’s |
| Ask why. |
Enron |
| We’re Exxon. |
Exxon |
| Why fool around with anyone else? |
FedEx |
| What’s your problem? |
FileMaker Software |
| Drive one. |
Ford |
| Here today, where tomorrow? |
Fortis |
| That’s eating smart. |
Harvest Natural Bread |
| Eat Jimmy Dean. |
Jimmy Dean |
| Doing what others dare not. |
Kyocera |
| Where vision gets built. |
Lehman Brothers |
| We want you to live. |
Mobil |
| Our force is your energy. |
Olivetti |
| Is that a Playtex under there? |
Playtex |
| Heck, you don’t need a fork. |
Sara Lee Foods |
| We make it better. |
Singer |
| We put people in front of cars. |
Stillwell Ford |
| We’re chicken. |
Tyson |
| Whoo-hoo! |
Washington Mutual |
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