The outcome of American presidential campaigns has often been determined by the popularity and political effectiveness of the slogans used by the candidates, their parties, and supporters. In fact, history tends to bear out the fact that the candidate with the most compelling and memorable campaign slogan usually wins the election. In many instances, popular slogans are also linked to campaign issues that sharply define and differentiate the candidates.

The following is a list of more than 200 U.S. presidential campaign slogans used in national elections and primaries from 1828 to the present. They are presented in alphabetical order. Included are both official and unofficial campaign slogans as well as negative slogans that were coined in speeches, advertising, and campaign paraphernalia. Popular catchphrases from presidential addresses and other sources, such as FDR’s “The only thing we have to fear is fear itself” or Truman’s “The buck stops here,” are not included on this list.

The 20 most influential and successful of these slogans are ranked in Tagline Guru’s U.S. Presidential Campaign Slogan Survey.

U.S. Presidential Campaign Slogan List