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Functional
Character-Driven
Aligned with
a Category
Aspirational
Slogans & Jingles
City Mottos &
Monikers
COLLEGE & UNIVERSITY MOTTOS
Movie Taglines
U.S. Presidential
Campaign Slogans
Sobriquets
Tagline Hall
of Shame
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Criteria & Methodology
Approximately 350 city mottos and monikers were nominated from a field of 1,200. They were sent to 100 advertising, marketing, and branding professionals from more than 82 cities across 38 states. To level the playing field, a city could be ranked only once in the slogan or nickname category even though it had several mottos and monikers.
Both official and unofficial, as well as past and present, nicknames and slogans were included.
Informants were asked to rank their top 10 city slogans and top 10 city nicknames based on the following branding criteria:
- Attributes: Do they express a city’s brand character, affinity, style, and personality?
- Message: Do they tell a story in a clever, fun, and memorable way?
- Differentiation: Are they unique and original?
- Ambassadorship: Do they inspire you to visit there, live there, or learn more?
Nominated slogans and nicknames were given a weighted ranking based on the number of votes they received and the rank they were assigned.
The Top 50 U.S. City Mottos
1. |
What Happens Here, Stays Here. |
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Las Vegas, NV |
2. |
So Very Virginia. |
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Charlottesville, VA |
3. |
Always Turned On. |
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Atlantic City, NJ |
4. |
Cleveland Rocks! |
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Cleveland, OH |
5. |
The Sweetest Place on Earth. |
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Hershey, PA |
6. |
Rare. Well Done. |
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Omaha, NE |
7. |
The City Different. |
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Santa Fe, NM |
8. |
Where Yee-Ha Meets Olé. |
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Eagle Pass, TX |
9. |
City with Sol. |
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San Diego, CA |
10. |
Where the Odds Are With You. |
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Peculiar, MO |
11. |
Where Your Ship Comes In. |
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Gulfport, MS |
12. |
Soul of the Southwest. |
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Taos, NM |
13. |
Experience Our Sense of Yuma. |
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Yuma, AZ |
14. |
The City Was So Nice They Named It Twice. |
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Walla Walla, WA |
15. |
There’s More Than Meets the Arch. |
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St. Louis, MO |
16. |
Keep Austin Weird. |
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Austin, TX |
17. |
Where Chiefs Meet. |
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Meeteetse, WY |
18. |
City with a Mission. |
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San Gabriel, CA |
19. |
Where the Trails Start and the Buck Stops. |
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Independence, MO |
20. |
The City That Never Sleeps. |
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New York City, NY |
21. |
The Aliens Aren’t the Only Reason to Visit. |
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Roswell, NM |
22. |
Lose Your Heart to the Hills. |
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Kerrville, TX |
23. |
Take Me to the River. |
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Vicksburg, MS |
24. |
All the civilization you need. |
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Pinedale, WY |
25. |
The Town Without a Frown. |
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Happy, TX |
26. |
The Town Too Tough to Die. |
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Tombstone, AZ |
27. |
Where the Stars Come Out to Play. |
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Fort Davis, TX |
28. |
Rollin’ on the River. |
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Manchester, OH |
29. |
Named for the Turn of a Card. |
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Show Low, AZ |
30. |
More Than Just a Song. |
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Shenandoah, TX |
31. |
Where Horses Have the Right of Way. |
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McKinleyville, CA |
32. |
Only in San Francisco. |
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San Francisco, CA |
33. |
It’s Not the End of the Earth, But You Can See It From Here. |
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Bushnell, SD |
34. |
Where Nature Smiles for Seven Miles. |
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Spring Lake, MI |
35. |
Live Large. Think Big. |
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Dallas, TX |
36. |
Real. America. Up Close. |
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Rapid City, ND |
37. |
The Richest Place on Earth. |
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Virginia City, NV |
38. |
With Time for You. |
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Richmond, MI |
39. |
Newark, on a Roll. |
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Newark, NJ |
40. |
Where the Trout Leap in Main Street. |
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Saratoga, WY |
41. |
Life, Celebrated Daily. |
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Norfolk, VA |
42. |
The Natural Place to Visit. |
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Sitka, AK |
43. |
People Say We’re Old-Fashioned. We Hope So. |
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Virginia City, MT |
44. |
Where the People Are Warm Even When the Weather Isn’t. |
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Andover, KS |
45. |
Where the Bald Eagle Soars and the Carp Drops! |
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Prairie du Chien, WI |
46. |
Where History Never Gets Old. |
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Fredericksburg, VA |
47. |
The Town That Made Tulsa Famous. |
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Glenpool, OK |
48. |
Get ‘Er Done. |
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Havre, MT |
49. |
Town Without a Toothache. |
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Hereford, TX |
50. |
Livable, Lovable Lodi. |
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Lodi, CA |
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Honorable Mention
You Can Do Better in Cando. |
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Cando, ND |
Twenty Lakes in Twenty Minutes. |
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Harrison, MI |
More Than Just a Pretty Beach. |
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Encinitas, CA |
Something to Remember. |
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San Antonio, TX |
Twice as Nice. |
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Texarkana, AR |
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The Top 50 U.S. City Monikers
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The Big Apple |
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New York City, NY |
2. |
Sin City |
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Las Vegas, NV |
3. |
The Big Easy |
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New Orleans, LA |
4. |
Motor City |
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Detroit, MI |
5. |
The Windy City |
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Chicago, IL |
6. |
Beantown |
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Boston, MA |
7. |
Baghdad by the Bay |
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San Francisco, CA |
8. |
Tinseltown |
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Hollywood, CA |
9. |
Mistake on the Lake |
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Cleveland, OH |
10. |
La-La Land |
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Los Angeles, CA |
11. |
City of Witches |
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Salem, MA |
12. |
Berzerkeley |
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Berkeley, CA |
13. |
The Graveyard of the Atlantic |
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Cape Hatteras, NC |
14. |
The Protestant Vatican |
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Nashville, TN |
15. |
The City of Brotherly Love |
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Philadelphia, PA |
16. |
Hangtown |
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Placerville, CA |
17. |
The Wickedest Little City in America |
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Dodge City, KS |
18. |
The Mile High City |
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Denver, CO |
19. |
Porkopolis |
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Cincinnati, OH |
20. |
The Land of Lincoln |
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Springfield, IL |
21. |
The Biggest Little City in the World |
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Reno, NV |
22. |
The Mini Apple |
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Minneapolis, MN |
23. |
Whiskers |
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Crestwood, KY |
24. |
Dynamo of Dixie |
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Chattanooga, TN |
25. |
The Land of Oz |
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Liberal, KS |
26. |
Brew City |
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Milwaukee, WI |
27. |
The Big Sweet Grass Basket |
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Charleston, SC |
28. |
Valley of the Sun |
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Phoenix, AZ |
29. |
Naptown |
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Indianapolis, IN |
30. |
Shampoo-Banana |
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Champaign-Urbana, IL |
31. |
Chimneyville |
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Jackson, MS |
32. |
The World’s Largest Chee-to |
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Algona, IA |
33. |
Home of the Catfish Stomp |
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Elgin, SC |
34. |
Vice City |
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Miami, FL |
35. |
The Big Gun |
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Canon, GA |
36. |
Drunk Driving Capital of America |
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Gallup, NM |
37. |
The Little Apple |
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Manhattan, KS |
38. |
Home of Susie the Duck |
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Lodi, WI |
39. |
Cow Chip Capital |
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Beaver, OK |
40. |
Goat Ropin’ Capital of the World |
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Gotebo, OK |
41. |
Sparkle City |
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Spartanburg, SC |
42. |
The Soo |
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Sault Ste. Marie, MI |
43. |
Crunkville |
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Charlotte, NC |
44. |
The Old Pueblo |
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Tucson, AZ |
45. |
Spamtown, USA |
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Austin, MN |
46. |
Home of the Candy Dance |
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Genoa, NV |
47. |
Tackyoma |
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Tacoma, WA |
48. |
Surf City, USA |
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Huntington Beach, CA |
49. |
Space City |
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Houston, TX |
50. |
The Dog Mushing Center of the World |
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Knik, AK |
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Honorable Mention
Winnemucca – City of Paved Streets |
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Winnemucca, NV |
SLO Town |
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San Luis Obispo, CA |
Poison Oak Capital of the World |
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Forestville, CA |
Spokan’t |
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Spokane, WA |
Red Carpet City of the South |
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Vicksburg, MS |
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©2005 The Byline Group. All rights reserved. No portion of this list may be reorganized, reproduced, sold, licensed, or bundled by any means, for commercial or other purposes, without the prior written consent of the site owner.
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©2005-2024 The Byline Group. All rights reserved.
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